3 Steps To Build Your Personal Brand Like Steve Jobs!

(Originally published in HereNow Digital)

The biggest differentiator between your business and your competitors’ is YOU. Your unique way of doing things, your unique values in life, your unique experiences in life. Those things can never be copied.

In case you can mix your personality with your business, you are already standing out from the crowd. So enough explanation on why you should be doing the personal branding. Now, let’s dive straight into how you can do it effectively like Steve Jobs did.

HereNow Digital Jerin Jacob

  1. Be Authentic

Without any doubt, you know that Steve Jobs has been the face of the Apple then and now. People could easily connect with his personal philosophies like simplicity and mastery which he later brought into Apple’s products as well.

The challenge for many entrepreneurs is that they fake themselves to be someone else than bringing up their uniqueness.

When Steve Jobs was starting up, he built the culture of wearing casuals inside Apple offices while IBMers were wearing boring suits. He could have followed the crowd to fake themselves as corporates. But he decided to stay true to who he was. That turned out to be the biggest cultural differentiator between Apple and then giant IBM.

Being yourself and finding who you truly are is the first step in personal branding. In case you fake yourself, people can easily sense the same. And they will start associating fakeness as your identity.

So be real!

  1. Own The Platform

Whenever Steve Jobs was on the stage he owned the platform and made the crowd really enjoy the presentation with his jokes, with his philosophical nuggets, and even with quotes of some great men.
Just like Steve did, engaging your target audience with your personal brand is critical. The new stage, the new platform is Social Media. Are you owning it with engaging content?

Be active on social media to connect with your audience.

  1. Deliver

Whatever you say to your people, you must be willing to deliver them with integrity. Steve Jobs spoke about simplicity, about easy-to-use-machines, about combining liberal art + technology + humanities. And he did deliver those ideas through his products – iPhone, iPad, iMac and many.

Same way you have to deliver things every time without exception. That’s how you get the good reputation for your personal brand. Having good reputation is the key to the success of your personal brand.

By the way in case you are wondering how can you deliver products like iPhone, no need, the point is, delivering value to your audience. It can be a blog post to educate or it can be a video series to teach something. Whatever it may be, always make sure you deliver value to your target audience.

Conclusion:

You shouldn’t wait till people recognize you as the Steve Jobs of your industry to show your face as the man behind your business. Be the Steve Jobs of your industry now then introduce your business to your target audience. And remember everything happens when you at least – start!

P.S. Are you looking to scale up your business by owning the platform that is by leveraging social media? We can support you with social media content management, register here for a free social media telephonic consultation (In English, Hindi, Tamil or in Malayalam). Register here!

Hope this write-up has been helpful to you. By the way, do you know someone who would really love to read this? If so, go ahead and share this article with that person. Sharing is caring.

Why Should Your Business Have Strong Social Media Presence?

Everyone knows the importance of social media and half of them already have a Facebook page for their business. But the truth of the matter is that they are not active as they should be.

Let me share the 3 reasons why you should be active on social media:

  1. Door-to-door Selling Don’t Work Anymore

People still thinks that cold calling to 1000 numbers and knocking the doors randomly 1000 times would produce good results. Those days are over because your prospects have hundreds of options online and offline now than ever. So it’s hard to sell with cold calling or door to door.

So the solution is to build a community around your brand. How? Technically to create one, you can use Facebook Group or GooglePlus Community.

But to make your target audience join in the community, you need to have the right strategy. It starts with the right name for the community, in case you are a bookstore the right community name would be: Book Lovers, in case you are a home builder then the right community name would be My Dream Home likewise.

You may find a hidden idea in the below tips to grow your community, read on!

  1. No One Looks At Billboards But Does Look At Their Smart-Phones

Just like cold calling, billboards are not engaging your prospects, you need to provide value on a daily basis, then only they will look for the brand behind the value messages.

You cannot update Billboards daily, but you can do that in social media. And your target audience looks into their smartphones more often than anything outside. So daily relevant posts in Facebook, LinkedIn, Twitter and GooglePlus mean you are adding value to your target audience.

Then they would buy from you more than your competitor who continues to showcase their boring yet expensive billboards daily.

  1. Your Audience Don’t Read Newspapers

Increasing number of people are reading news online than reading the regular newspapers. More than news, they read everything online now. They research about a certain topic in Google and read it. Anything before they do physically whether it’s a purchase or a consultation or attending an event, they do research about it digitally first.

So running ads. in a newspaper would be a sheer waste of money. Instead, write blogs which can educate your target audience about your product or service. Write blogs which can provide some good solutions to their problems. Then they will see you and your brand as the authority in your industry.

Later when they are ready to buy, where else they will look for, from the authority, from the value provider. That’s you and your brand!

Conclusion

Hope the 3 reasons why you should be active on social media has helped you to decide to be active on business social media. And don’t forget to build a community around your brand, do daily posting to add value, and to write blogs to educate your prospects. This way you can scale your business much faster than ever.

P.S. In case you want to create content and to manage your social media accounts professionally on your behalf, click here.

P.S.S. How about assessing your current social media presence right now? Follow this link.

Hope this article has been helpful to you. By the way, do you know someone who would really love to read this? If so, go ahead and share this article with that person. Sharing is caring.

Digital Nomads and Their Impact on Human Race!

Digital nomads are the ones who are location independent and self-sustaining individuals.

They earn and work by following their obsessive dreams from anywhere in the world they love. They travel. They contribute. They inspire others to enjoy the same freedom than to be stuck in any kind of a system!

I believe near future generations are going to be a generation of digital nomads.

That would be the end of the wars as they don’t believe in any kind of geographical boundaries.

That would be the end of poverty – in the context of the quote “Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime” – as people start to learn how easy it is to ‘catch a fish’ (earn a living) through the internet than waiting for ‘to be fed with a fish’ by anyone else.

But to create a sustainable and co-creating society, the future and the current education system should be in the direction to instil love, ethics, honesty and compassion. Because learning technical skills to earn a living won’t be a challenge at all in the digital nomads’ generation!

Your thoughts?

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4.5 Golden Rules for Creating Shareable Content in Social Media!

Before social media, word-of-mouth marketing was the talk of the town to create a buzz about a product or service.

Word-of-mouth is nothing but someone talking about a product or service to his/her friends – without expecting any benefit for the endorsement but out of the passion for the product or service. But these days most people spend on their smartphones and smart TVs than speaking to each other. So has word-of-mouth marketing dead?

Never! Social media has only helped to leverage word-of-mouth marketing. How? ‘Share’ buttons on various social media platforms are man kind’s greatest invention to exponentially grow word-of-mouth marketing. Social media shares are the new way of word-of-mouth marketing.

Yet is it possible for every post or content to be shared seamlessly? No. Just like word-of-mouth marketing, entrepreneurs and marketers need to put in extra effort to make their products or services worth sharing.

To make it happen, here are the 4.5 golden rules for word-of-mouth marketing in the digital age!

1. Make it interesting

People never talk about boring stuff. So Entrepreneurs and marketers have to ask: “Would anyone tell a friend about this?” before putting anything out there.

2. Make it easy

Once they go through your product or service or your content. “Can they talk about it in less than 140 characters?” Anything longer than that is too much for people and won’t bother to talk about or share it. And it’s tweetable too!

3. Make them happy

Happy customers are the greatest advertisers. Once they have become your customer or the reader of your content you need to provide value throughout the time they invest with you. And always exceed their expectations!

4. Make and do things that’s respectable

Earning respect is a long-term game. Make ethics part of everything you do. When you have earned the respect they visit and leave you by already opening their mouth to talk about you positively!

4.5 Make them Share

Always request them to tell their friends or to share!

Hope this article has been helpful to you. In case you think one for your friend would love to read this, go ahead and share this article with that person by clicking the below buttons! Sharing is caring!

P.S. Now that you have learnt to create shareable content, how about learning to monetize your content from Zero to Full-time income in 4 steps! Click the link: http://bit.ly/2hV4IvM

How You Too Can Innovate Like Apple?

There are two types of entrepreneurs, one set who loves copying ideas from their competitors and another set who believes in coming up with original ideas. Some say copying ideas are not the right business practice and are unethical. Another set says it’s perfectly okay to copy rather than reinventing the wheel.

The right way should be the middle way which has been used by one of the greatest innovative company – Apple Inc. Read on!

Earth’s most valuable company – Apple’s guiding principle has been the famous quote of the greatest artist Pablo Picasso which is

“Good artists copy, great artists steal”.

Unfortunately, many people don’t understand its real meaning and they think it is a green signal to do bad acts like stealing.

But the true essence of the quote is this: when Picasso used ‘copy’ he meant – ‘using as it is’ without improving anything on the copied idea.

By the word ‘steal’ he meant – ‘making your own’ by improving upon the existing idea. For that, one needs to do tremendous amount of innovation. 

How You Can Do It?

Japanese way of innovation is the perfect example. They are known for their expertise in market research. From the ideas they get through the market research, they will come up with something completely new to the market.

In case you want an easy way to ‘steal’ like great artists. Do the market research on your idea. Then connect the existing ideas and package it to a new product.

Eg: Before iPhone – there was the touch screen, there was PDAs, there was internet connectivity on mobile phones. But Steve Jobs and the Apple team packaged all the aforementioned technologies after improving each of them. The outcome is way greater than the sum of its parts – the iPhone.

Market research + connect the existing ideas + improve & package it as a single unit = disruptive product/service

Who knows the idea which “you have made your own” through relentless innovation can change the world for the better. Keep innovating!

Hope this article has been helpful to you. By the way, do you know someone who would really love to read this? If so, go ahead and share this article with that person. Sharing is caring.

P.S. Analyse the current status of your business in various digital channels. Only when you measure, you will understand where you can improve. Click here to analyse your business digitally!

3 Simple Tricks to Become Like Steve Jobs & Mark Zuckerberg!

First of all my apologies to disappoint you by telling the truth that you cannot become Steve Jobs and Mark Zuckerberg anymore; those names have been already defined by themselves.

Yet don’t worry, you have an interesting choice that is to become the best version of yourself and make people write articles with your names as the subject line, just like this one.

So this article is about the #3 Simple Tricks to Become Your Best Self not to become someone else. Fair enough? Here we go:

1. Never Close Your Mind

Steve Jobs

To become something of valuable to the world you should keep your heart and mind widely open to new ideas and latest technological advancements. In case you shut your minds’ door closed you will never be able to learn anything new. That will, in turn, keep you stuck in wherever you are.

So rather than being a victim to your current realities, go ahead, open up and learn even the most unconventional ideas. When you go to the edges of your limits and learn, then your limits expand, so as your mind, so as your life.

When Steve Jobs was young he bunked his regular classes to learn calligraphy. Which later helped him to integrate fonts in Mac which  in turn was copied by Microsoft. Now these awesome fonts are everywhere. The point is, the beautiful letters you are reading right now is because one man’s decision to be open and to learn out of his comfort zone.

2. Act On It First

When new ideas are being passed on to you, rather than blindly believing and submissively following, do try the concept yourself and then find out whether it is good for you as a person. It can be a new habit or a new idea or a new technique, whatever it is, try it first, experience its goodness then only go ahead and make it a part of your being or your project.

When Mark Zuckerberg got this idea from a co-student to create a social platform for college students. He didn’t do a market research or didn’t go on to find a mentor to be consulted. He started acting on the idea the very night itself. Mark innovated on it and then he found out it can be used to connect a larger audience not just college students. That’s how Facebook was born.

3. Read Books Which Transforms You

Above #2 ways are easy to integrate into your life. But to make reading as a habit takes conscious effort. Look around, you will realise that reading is that single habit which successful people embrace while mediocre tend to embarrass. Read vigorously and read the books which are even outside of your comfort zone.

You will be amazed to experience the drastic life transformation happens in you even by reading a single book. But you should take care of choosing the right books which are worthy of your time.

As far as Steve Jobs is concerned he was reading all the time. When he visited India, he read Autobiography of a Yogi several times. And read that book every year.

And Mark Zuckerberg has been a part of #AYearOfBooks initiative where he reads a new book every #2 weeks.

So open up, act and read to become legendary not like Steve and Mark but like your best self.

Hope these #3 tricks have been helpful to you. By the way, do you know someone who would really love these tips? If so, go ahead and share this article with that person. Sharing is caring.

P.S. Analyse the current status of your business in various digital channels. Only when you measure, you will understand where you can improve. Click here to analyse your business digitally!

How to Use Hashtags to Promote Your Business?

Many people have been using Hashtags everywhere without really understanding its basics. Some people use Hashtags to tag their friends, some Hashtag their company names so on and so forth. But Hashtags are not really meant for those purposes. This article explains Hashtags in layman’s terms. Read on.

HereNow Digital - How to use hashtags to promote your business

Hashtag Basics:

To simply put, Hashtag is a powerful way to broadcast your thoughts around the world under a specific topic through social-media.

For those who don’t know what Hashtag exactly is: It’s a certain keyword we use in social-media preceding with an hash character (‘#’), to collectively share a message on any topic. And it will be automatically grouped together under that specific topic across the world in that particular social-media.

For example, please see the sample post below:

“I have doubled my business using social-media. #DigitalMarketingVsTraditionalMarketing”.

Here as you know the #DigitalMarketingVsTraditionalMarketing is a Hashtag. You might have already noticed  that Hashtag never contains spaces between words – in case you are using multiple words. Also special characters like – ‘&’, ‘*’, ‘+’ etc. are not allowed.

There are two ends to Hashtag:

  1. Broadcasting end: Above example of posting a piece of content with an Hashtag in any social-media is the broadcasting end. The broadcasters of the Hashtags are – you, me and anyone around the world.
  1. Listing end: Here all the Hashtag messages will be listed under each particular Hashtag. To get a real sense of what is it all about, type ‘#DigitalIndia’ in the Facebook search. You will see hundreds of posts on #DigitalIndia in one single thread.

This is the place where real equality happens. Your message or your brand’s message will be enlisted along with any powerful person in the world or with any international brand. That means your message could be read along with Barak Obama or with Apple Inc. or with anyone who has Hash-tagged under that topic.

So next-time when you Hashtag, do a little research on what to Hashtag. you might end-up initiating a viral post – a trending post in the social-media world.

Tips to use Hashtags effectively:

  1. Don’t use more than 1 or 2 relevant Hashtags in each post, or it will reduce the engagement from your target users, there are authentic survey reports on the same.
  1. Do not use Hashtag in between the post, it will affect the readability of your post. Add Hashtags right after the post content which will guide your audience to further look into those Hashtag threads.
  1. Suggestion: Use only 2 Hashtags per post – let the first Hashtag represent your brand’s campaign and another a general Hashtag which is from your industry.For example, I generally use: #StayEthical and #LeadGeneration. The first hashtag will help to create a conversation under our brand’s vision. Other, the general one will help to reach out to new audience who are searching for Lead Generation.
  1. Use the same Hashtag in all social-media platforms to create the brand identity.
  1. Use pipe symbol (|) in between each Hashtag for better readability and to keep it neat and clean.Eg: #DigitalIndia | #InternetMarketing

5.5 You can even Hashtag the word Hashtag 😉

Happy hash-tagging!

  1. P.S. By the way we stand for helping ethical businesses to thrive, we do that through our lead generation and digital marketing services: (follow the link) http://bit.ly/1ME0cuX
  2. P.P.S. In case you feel that one of your friend would love to read this, go ahead and share this link to that person by clicking the below buttons. Sharing is caring.